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As for how to prevent it, I guess you can make the effort to send their names to the BBB, or report them to online "spam cops" if there are any ... personally, I don't bother, since it either takes too much time for action to be taken (if at all), or there will be lack of proof, since some spam emailers can spoof email addresses, hence the company can just disclaim and disavow any knowledge of spamage ...
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