AMD has announced that the "Althon 64" the name of their 64 bit desktop CPU. The processor was referred to as "Clawhammer" before.
I suppose we will never lose such brand names: Athlon, Pentium, GeForce, Radeon, etc. The press release is
here.
AMD has also cut prices on the Althon XP line:
Advanced Micro Devices (AMD) recently released its new pricing list for the Athlon XP line, slashing prices of its Athlon XP 2100+, 2000+, 1900+, 1800+ and 1700+ processors by more than 40%.
As industry sources indicated earlier, the price of the company’s Athlon XP 2200+ stayed above US$100, at US$157, while prices for the high-end Athlon XP 2400+, 2600+, 2700+ and 2800+ remained unchanged.
Digitimes has a chart of prices
here.