AOL Time Warner has released a version of its Netscape browser that lets Web surfers suppress pop-up ads, a further sign of declining fortunes for a widely hated marketing format.
The new pop-up-stopping Netscape 7.01 was released Tuesday, offering a belated compromise for Web surfers increasingly buffeted by intrusive advertising.
Netscape's decision to offer pop-up blocking comes as the advertising unit finds itself under siege by irate Web surfers and Web properties increasingly nervous about the format's use--particularly America Online.
Smart move on AOL's part, but a bit late. Opera included a pop up stopper in it's browser a while ago.
