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Google #1 Brand of 2002
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Posted by: TotalRecall
InternetNews.com reports that Google has taken top spot in brand recognition:
In 2002, Google became synonymous in the public imagination with Internet search -- so much so that readers of Interbrand's BrandChannel.com site voted Google the brand of the year. The search company displaced last year's winner, Apple, and beat out Coke and Starbucks.
BrandChannel.com asked readers to rate brands on the impact they had on their lives in 2002. Out of 1,315 respondents, Google received 15 percent of the vote for the top spot, beating Apple's 14 percent share. Coca-Cola ranked No. 3 with 12 percent, followed by Starbucks with 11 percent.
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