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Cisco to Launch $100-150 Million Ad Campaign
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Posted by: TotalRecall
From internetnews.com:
Cisco Systems said on Tuesday that it would ramp up its advertising in 2003, beginning a $100 million to $150 million over the next year to push itself as the center of networked computing for businesses large and small.
The campaign will feature television advertisements and newspaper spreads that tout the centrality of the network to IT systems and Cisco's pivotal position in networking. The ads drive potential customers to a Cisco Web site for more detailed information.
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