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HP's "Big Bang 2": Launch of 158 New Products
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Posted by: TotalRecall
C|Net is running a story on HP's launch of 158 new products today:
The company, using a loft in Manhattan as its launch pad, introduced the strategy, dubbed "Radically Simple, Better Together," and a total of 158 new products.
With the strategy, which HP has been cooking up for some time, the company aims to better connect its portfolio of products with methods ranging from adopting common user interfaces to adding wireless networking and common memory card slots to all its consumer devices. HP hopes that better connectivity will lead to consumers picking its products across the line for homes or small businesses. Similarly, Sony has been able to link the success of one product line to another through its Vaio strategy.
The products include digital cameras, scanners, printers, notebooks, and DVD writers. HP's press release is here.
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