|
|
 |
|
|
Pages: 1
Microsoft Drops LookSmart - New Engine over Horizon?
(Click here to view the original thread with full colors/images)
Posted by: TotalRecall
LookSmart, which powers the MSN search's advertisement listings, has announced that their contract with Microsoft will expire on January 15, 2004.
San Francisco, California-based LookSmart said that Microsoft chose not to renew its distribution and licensing deal with the company, which provides paid search technology that allows advertising to be displayed along with search results.
"LookSmart's business and financial results will be materially and adversely affected following the end of the MSN relationship," LookSmart said in a statement. "Microsoft accounted for approximately 65 percent of listings revenues, and all of LookSmart's licensing revenue in the second quarter of 2003."
This is likely part of Microsoft's plan to become a strong contender in the search engine war, although I don't believe anyone can dethrone Google for some time. It's mainstream acceptance as a verb has secured its position, and even Microsoft's money can't buy that publicity.
Posted by: Canis Lupus
damn straight ... it would be interesting to find out how Microsoft fares in this part of the woods...
Posted by: redwench
im a bit surprised. i thought they were trying to avoid being labeled a monopoly? ^^
Posted by: Maverick
what, technically, makes Google so good anyways?
Posted by: Canis Lupus
what search engine do you use, Maverick, and why do you use it?
Posted by: redwench
technically, nothing makes google good, or rather significantly better than the rest. however, they do have a much larger database, and their search results are returned regardless of fees paid. which is a rather nasty habit of many search engines.
Posted by: Maverick
 Quote:
Originally posted by Canis Lupus
what search engine do you use, Maverick, and why do you use it?
|
LoL. I use Google because that what the rest of the planet seems to be using and it gets what I ask it to look for. 
|
|
|
|
|
