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MSN fishing for disgruntled AOL users
(Click here to view the original thread with full colors/images)
Posted by: Tweaker
Now here's a switch..
Microsoft is launching a new campaign to pluck away the disaffected from America Online's 34 million-strong subscriber base.
The Redmond, Wash.-based software giant will use an application called TrueSwitch, developed by New York-based Esaya, as the main weapon in what it considers its most aggressive attempt to date to close ground between AOL and its own MSN service. TrueSwitch automatically transfers all the information from someone's AOL mailbox, address book and calendar services into MSN Internet Access, Microsoft's ISP.
Microsoft's switching campaign specifically targets the many AOL services that people depend on. One of the main reasons people keep their Internet service provider accounts is because they don't want to abandon their e-mail accounts. Other applications such as calendars and address books are meant to keep people on AOL services for longer periods of time and to more consistently lure them back.
Defectors can also choose to have their AOL e-mail forwarded from their account to MSN for 30 days and can create a mass e-mail listing to inform all address-book contacts of the switch. Microsoft will also give a $50 rebate after defectors pay for three months of its service.
Source: CNET News
Posted by: SKYHN
How does this thing change things like Newsletter subscriptions, Site memberships or anything else like that to a new email? Isnt that sort of impossible without manually going to the website for each thing and changing the address?
Posted by: JANNA
how is changing from AOL to MSaolN an improvement??
*doesnt get it*
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