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FTC urges search engines to disclose paid links
(Click here to view the original thread with full colors/images)
Posted by: Canis Lupus
It has been a business that has remained unchecked for several years, where relevancy is sacrificed in the pursuit of the almighty dollar. Now the first steps are being taken to separate relevant information from paid advertisments.
WASHINGTON (AP) -- Internet search engines that take money from Web sites in exchange for prominent placement should make that practice clearer to Web users, federal regulators said Friday.
Many search engine Web sites, including AltaVista, LookSmart and AOL Search, give preferred placement to paid advertisers. The Federal Trade Commission said that prime space can confuse Web users who are looking for the best response to their search, rather than ads for sites that paid up front
Although there are no suits being filed or any laws allegedly being broken, this wakeup call to "ad" engines should lead to better awareness of where NOT to search if you want to actually find what you're looking for...
Read the entire news article here.
Source: CNN
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